1. Pinky Baruah, Brand Loyalty of Cold drinks and Its Socio-Economic and Demo Graphic Determinants. IOSR Journal of Business and Management. Vol. 22  11  ISBN: e-ISSN:2278-487X, p-ISSN:2319-7668766  Pageno: 01-07 [2020]

2. Pinky Baruah, Measuring Brand Loyalty as a Behavioural Response for Fast Moving Consumer Goods: A case study in Guwahati City, Assam. International Journal of Advanced Scientific Research and Management Vol. 3  9  ISBN: ISSN 2455- 6378  Pageno: 160-164 [2018]